“Craftsmanship is, of course, incredibly expensive.
The only way you can afford it is when you are developing software for a mass audience. Sorry, but internal HR applications developed at insurance companies are never going to reach this level of craftsmanship because there simply aren’t enough users to spread the extra cost out.
For a shrink-wrapped software company, though, craftsmanship is precisely what delights users and provides longstanding competitive advantage.”
