“Each product was an innovation that was one degree away from a technical or scientific ability that Procter & Gamble had from an existing product. For instance, P&G’s entry into Oral Care (Crest, etc) in the 1950’s was driven by experience in Laundry Detergent. And that holds true today where Swiffer was launched based on technology from Pampers (Swiffer Wet is basically a diaper on a stick).”
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