“This represents Facebook’s biggest and most perplexing problem: supreme self-confidence uninhibited by extreme myopia. It’s why it released Home, a product that anyone outside of Facebook, down to a normal user, could have realized was a flawed idea. It’s why Facebook treats users’ data as if they have no choice but to stay — and why it interprets growing user numbers as permission to keep doing what it’s doing, but more aggressively.

Another way to interpret this: Facebook is out of ideas. In its view, nobody else can truly innovate, because without Facebook, an innovation doesn’t matter — an idea isn’t a big idea until it’s on Facebook, the real internet, with its billion graphed-out users. Facebook’s own innovations, like Graph Search, are limited by the same skewed perspective; they’re all based on the premise that people want more Facebook.”
“A funny thing has happened since the social network debuted in 2004 [Facebook]—our friends stopped being themselves. “I don’t know about you but my friends are really weird,” says Spiegel. Yet all of their quirks have been lost in the rarefied air of social media, replaced by self-conscious, superhuman wits who trade in “envy me” scenes—sunsets and vacations, impossibly fun parties and gourmet dinners.

Spontaneity, now punishable by career ruin, has been abandoned. Instead, everyone is busy curating a perfected online image. “People are living with this massive burden of managing a digital version of themselves,” Spiegel laments. ”It’s taken all of the fun out of communicating.””