“A funny thing has happened since the social network debuted in 2004 [Facebook]—our friends stopped being themselves. “I don’t know about you but my friends are really weird,” says Spiegel. Yet all of their quirks have been lost in the rarefied air of social media, replaced by self-conscious, superhuman wits who trade in “envy me” scenes—sunsets and vacations, impossibly fun parties and gourmet dinners.
Spontaneity, now punishable by career ruin, has been abandoned. Instead, everyone is busy curating a perfected online image. “People are living with this massive burden of managing a digital version of themselves,” Spiegel laments. ”It’s taken all of the fun out of communicating.”